Facebook lead ads can accomplish a variety of marketing objectives, but they’re best at helping with one of marketing’s golden rules: Know thy audience. Many marketers think they know their audience, but often confuse customer data with customer analytics. In a mostly online ecosystem, it’s easy to forget that sometimes the best way to learn about customers is to just ask questions. That’s exactly what Facebook lead ads (sometimes called…
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9 Powerful LinkedIn Marketing Tips (That Actually Work) Home » Blog » Social Media » 9 Powerful LinkedIn Marketing Tips (That Actually Work) The world is shrinking. Remember the Six Degrees of Separation trend from the 1990’s? The hypothesis was that anyone in the world could be connected to anyone else by only six people. Meaning your friend who has a friend (and so on) somehow knows LeBron James. Cool idea, right? It’s now down to…
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